The talk
AI that delivers.Not AI that promises.
Where to start, without being sold a chatbot.
A task that ran is not a result that exists. That is the idea the room takes back to the office: AI fails in a company when nobody checks that the result is there.

What the room leaves with
- The storyThe Friday task that answered “success” for thirteen days and produced nothing.
- The rulesMay, must ask, never: three lists that say what AI is allowed to do in your company.
- The pulseOne line per task, and something that checks the result exists.
- When to say noThe cases where AI would be noise, and the client who paid to automate nothing.
- Monday morningYour three lists, to fill in as you leave the room.
One talk, three formats
20 to 30 minutes
Chamber of commerce, association
The story and the three lists. For leaders who want to know where to start.
Full talk
Event, conference
All five parts, with the examples and a question period.
Structured session
In your company
The same thread, with your own lists filled in on the spot. It is also the first step of a training.
See training
For organizers and hosts

Short bio
William Rousseau builds AI systems for companies, from small business to large enterprise. Co-founder of Nexum Intelligence, in Lévis, Québec, he designs audits and systems whose result can be checked.
Subjects
- AI that delivers, not AI that promises
- Where to start without being sold a chatbot
- When to say no to AI
Suggested questions
- What is AI that promises?
- Tell us about the task that said “success” for thirteen days.
- Where should a company start?
- When should you say no to AI?
Invite William
Tell me the date, the city and the room. I will answer with the format that fits.
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- Talk, panel, podcast or interview
- The date
- The city, or online
- Audience size
- Audience type
- Paid or unpaid slot